When Karen Hansen approached us in 2011 for help with the online management of her mailing list company, Fresh Lists, she was referred to us by Anthony Nex. Little did we know that we were about to play a crucial role in helping Karen turn her dream into a reality.
One year later, we were fortunate to be asked to assist her with launching her new business, Copenhagen Pastry, and provide services to build her a website.
Opening shop in Culver City, California. If her name didn’t give away her ancestral home, her shop did.
Copenhagen Pastry Stands Aside from Everyone Else in Los Angeles
Copenhagen Pastry differs from other bakeries in Los Angeles by emphasizing authentic Danish recipes, traditional baking methods, and the finest quality ingredients to create flaky, light, and delicately sweet pastries without being sugary or heavy.
Immediately, Copenhagen Pastry began receiving positive press from all four corners of the Los Angeles Metro area, getting rave reviews from the Los Angeles Times, Young Hollywood, and The Culture Trip. In 2024, Copenhagen Pastry made the top ten best cakes in Los Angeles at Eater LA magazine.
Over the years, we have provided her with several major website updates, each improving how her customers ordered these delicious baked goods at her two locations and for delivery.
Launching Our First App for a Client
In 2022, we took her business to the next level by launching a custom, branded app to help sell her goods. Available for download at both the Apple App and Google Play stores, the app made it even easier to improve customer recognition and ordering. In the first year, her sales doubled and then tripled.
We produced the app for the bakery without any programming using an out-of-the-box service offered by and in coordination with Wix App Developers and their Wix Branded App program. The app’s functions are directly tied to the website’s. Whether customers order online at the website or through the app on their mobile devices, all orders and payments come to the store through a single portal. Although Karen chose not to connect the in-store sales and payment gateway, we assured her it was an option.
When in Los Angeles, Do as an Angeleno Does
In Los Angeles, near Culver City, you must visit Karen’s store and order her heavenly-baked Danish pastries. If you live there, there is no reason not to have done so already. Every time we visit the town, we consume a bounty of Danish culture, enjoying pastries and cakes and even taking home a loaf of her famous rye bread.
With the holidays in sight, and if you are a fan of marzipan, look for her seasonal Marzipan Pig!
Comments